Zero candybar12/16/2023 ![]() ![]() The Hershey's website mentions that this "candy bar has developed a very loyal consumer base". The Hershey Foods company prefers the name ZERO to appear in all capital letters. Frozen candy bars were a popular idea at the time and ZERO was often sold frozen. Boxes of ZERO bars were coloured a dark, cold blue and decorated with snow flakes. Specific advertising used slogans like " as cool as zero degrees". In 1996 the Hershey Foods Corporation acquired the confectionery operations of Leaf North America and became the new owner of the ZERO candy bar.Īlthough there's no definitive origin of the name "ZERO", Hershey's says it comes from an advertising campaign that promoted the bar as a cool, tasty treat. In 1967 Hollywood Brands was bought by Consolidated Foods Corporation and continued to operate under the Hollywood Brands name until 1988 when it was purchased by Huhtamaki Oy of Helsinki, Finland and became part of Leaf, Inc. ![]() In 1933 the manufacturer was renamed Hollywood Brands Inc and a year later the Double Zero Bar was renamed ZERO. The Double Zero Bar was launched in 1920 by the remains of the Pratt and Langhoft Candy Company, which had been purchased by the FA Martoccio Macaroni Company of Minneapolis nine years earlier. "Try this unique combination of caramel, peanut and almond nougat covered in delicious white fudge." ![]()
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